Volkswagen Print Oliver by DDB Mexico

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Industry Cars
Media Print, Magazine & Newspaper
Market Mexico
Agency DDB Mexico
Chief Creative Officer David Castellanos
Creative Director German Genel
Art Director Dulce Lopez, Gerardo Mendez
Copywriter Rafael Zacarias, Kabir Alatorre
Released June 2018

Credits & Description

Agencia: DDB México
Alternative title: Nombres
Cliente: Volkswagen México
Chief Creative Officer: David Castellanos
Director Creativo: Germán Genel
Redactor: Rafael Zacarías
Redactor: Kabir Alatorre
Director de Arte: Dulce López
Director de Arte: Gerardo Mendez
Chief Strategy Officer: David Rodríguez
Directora de Servicio al Cliente: Lourdes Camacho
Director de Marketing Volkswagen: Juan Pablo Gómez McFarland
Safe Distance Technology.
The campaign was created for Volkswagen by DDB Mexico.
“In Mexico, double meaning is part of everyday life. So much so that any word, symbol or image with two meanings we take it as an opportunity to have fun, laugh or laugh” commented David Castellanos, DDB Mexico's creative vice president regarding the graphics of the campaign developed for VW.