|Media||Print, Magazine & Newspaper|
|Executive Creative Director||Dylan Harrison|
|Art Director||Steve Wakelam, Adam Ledbury|
Credits & Description
A DDB, Sydney press campaign of three executions to go alongside the TV commercial aired last week, with the tagline 'Pleasure before Business'.. The transition from pleasure to business is brought to life by a sequence of items that allow the Passat driver to slip seamlessly from one world to the other.