Volkswagen Print KING KONG by Tribal London

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KING KONG

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Industry Cars
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Tribal London
Released January 2004

Awards

Cannes Lions 2005
Press Cars Silver Lion

Credits & Description

Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Philosophy/Solution

Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Results

Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
Title "King Kong"
Agency DDB UK
City London
Portfolio Also see this ad in the agency portfolio
Advertiser Volkswagen
Brand Name Volkswagen
Product Name Polo
Business Sector Cars
Market United Kingdom
Country of Production United Kingdom
Language English
Type Print
Creative Director Jeremy Craigen, Ewan Paterson
Art Director Nick Allsop
Copywriter Simon Veksner
Account Manager Richard Stainer, Michael Flatt
Illustrator Paul Slater
Typographer Peter Mould
Marketing Manager Catherine Woolfe
Brand Manager Catherine Woolfe