Volkswagen Print PUBLIC POLO by Achtung! Amsterdam

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Industry Cars
Media Print, Magazine & Newspaper
Market Netherlands
Agency Achtung! Amsterdam
Creative Director Mervyn Ten Dam
Copywriter Joeri Van Oostwaard
Designer Jort Schutte, Toby Mok
Released July 2009

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: VOLKSWAGEN
Product/Service: VOLKSWAGEN POLO
Agency: ACHTUNG!
Date of First Appearance: Jul 16 2009 12:00AM
Entrant Company: ACHTUNG!, Amsterdam, THE NETHERLANDS
Entry URL:
Creative Director: Mervyn Ten Dam (Achtung!)
Interactive Producer: Noam Erlich (Achtung!)
Copywriter: Joeri van Oostwaard (Achtung!)
Designer: Jort Schutte (Achtung!)
Designer: Toby Mok (Achtung!)
Technical Developer: Patrick Pietens (Achtung!)
Technical Developer: Willemhein Triemstra (Dreamlines)
Design: (Dog / Pony)
Technique: (Kominski)
Technique: (Ludatic)
Technique: (B-Lex)
Director Commercial: Bram van Alphen
Production Commercial: (Lada)
Production Commercial: (Guru)

English Synopsis
The new Polo is blessed with a tough appearance. So we wanted an idea that gave people with a little bit of guts a chance to get to know this new Volkswagen in an unconventional way, For 8 days, the new Polo became public-property. Drivers had one goal: drive as many kilometers as possible, and you could win the Polo. Cameras were mounted on the Polo to stream live-images to the campaign site - 12 hours per day, 8 days long. The car's route was solely determined by website visitors. By entering their postal code, they could steer the Polo toward their neighborhood.