SCIROCCO CUP by Ogilvy & Mather Beijing for Volkswagen

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SCIROCCO CUP

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Industry Cars
Media Print, Magazine & Newspaper
Market China
Agency Ogilvy & Mather Beijing
Executive Creative Director Doug Schiff
Creative Director Gina Sim
Art Director Robin Hu
Copywriter Sam Sun
Account Supervisor Echo Kong, Tracy Chen, Wendy Zhang, Michael Meng
Released May 2010

Awards

One Show 2011
One Show Entertainment Gaming / Online gaming Merit

Credits & Description

Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: VOLKSWAGEN
Agency: OGILVY BEIJING
Type Of Ad: Insert
Date of First Appearance: May 22 2010
Entrant Company: OGILVY BEIJING, CHINA
Executive Creative Director: Doug Schiff
Creative Director: Gina Sim
Copywriter: Sam Sun
Art Director: Robin Hu
Account Supervisor: Wendy Zhang/Michael Meng/Echo Kong/Tracy Chen
Planner: Producer: Qaqing Wang/Yu Zhuang
Other Credits: Innovation Strategy Team:sascha Engel/Rita Yang
English Translation of Main Headlines
Driver-facing side of wheel:
1. Place the side with AR code in front of the camera for recognition.
2. Hold the wheel still. Follow the instructions and select by covering the colored blocks on each corner.
3. Lean forward toward the camera to speed up; lean backward to slow down; turn the card left or right to steer.

Bottom:
Take the online AR Challenge Game on one of 7 virtual racing tracks, now!
Search "Scirocco Cup", long on at Baidu.com. Place the AR code in front of camera so it's recognized. Then experience the amazing 3D interactive race!