Volkswagen Print Volkswagen Touareg: Clean 4×4 by Tribal London

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Volkswagen Touareg: Clean 4×4

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Industry Cars, SUV & Four Wheel Drive
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Tribal London
Executive Creative Director Jeremy Craigen
Art Director Toby Brewer, Nikki Lindman
Copywriter Toby Brewer, Nikki Lindman
Photographer Sue Parkhill
Account Supervisor Paul Billingsley
Typographer Pete Mould
Released May 2012

Credits & Description

Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: TOUAREG
Agency: DDB UK
Executive Creative Director: Jeremy Craigen
Copywriter: Nikki Lindman/Toby Brewer
Art Director: Nikki Lindman/Toby Brewer
Photographer: Sue Parkhill
Typographer: Pete Mould
Art Buyer: Daniel Moorey
Account Supervisor: Paul Billingsley
Advertiser's Supervisor: Rod Mcleod/Silke Anderson
Account Manager: Jaime Jennings
Planner: Clare Dowen
Account Manager: Jaime Jennings
Planner: Clare Dowen

English Translation of Main Headlines
People buy the Touareg because of its looks and not really to use it off road, although they could if they wanted to.
We wanted to acknowledge this human truth, in a way only Volkswagen could, to say to drivers; we understand why you really buy a Touareg.