TRACKS by ALMAP BBDO Brazil for Volkswagen

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TRACKS

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Industry Cars
Media Print, Magazine & Newspaper
Market Brazil
Agency ALMAP BBDO Brazil
Creative Director Sergio Mugnaini
Art Director Fábio Benedetto
Copywriter Luciana Haguiara Almapbbdo
Released April 2010

Credits & Description

Category: Email Marketing, incl. e-cards
Advertiser: VOLKSWAGEN
Product/Service: VOLKSWAGEN
Agency: ALMAPBBDO
Date of First Appearance: Apr 30 2010 12:00AM
Entrant Company: ALMAPBBDO, São Paulo, BRAZIL
Entry URL: http://www.551121615600.com/awards/2010/tracks/eng/
Creative Director: Sergio Mugnaini (AlmapBBDO)
Copywriter: Luciana Haguiara (AlmapBBDO)
Art Director: Fabio Benedetto (AlmapBBDO)
Technology: Yves Apsy (AlmapBBDO)
Account Executives: Fernão Cosi/Rodrigo Falcão/Carla Magro (AlmapBBDO)
Client Approval: Herlander Zola/Fabio Souza/Ana Paula Lobão/Mari Negrini/Ana Teresa Menconi (Volkswagen)

English Synopsis
An email with an Excel archive was sent to Volkswagen mailing. The content was a different way to introduce the New Jetta Variant, a sports car disguised in a station wagon.