Volunteer Wildfire Services: Monkey by Saatchi & Saatchi BrandsRock Cape Town for Volunteer Wildfire Services

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Volunteer Wildfire Services: Monkey

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Industry Public awareness, Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market South Africa
Agency Saatchi & Saatchi BrandsRock Cape Town
Creative Director Gavin Whitfield
Art Director Amelia Smit, Gareth Cohen
Copywriter Alex Goldberg
Photographer Images Of Africa
Released July 2011

Credits & Description

Saatchi & Saatchi Cape Town Matches Animals with Fire in latest Volunteer
Wildfire Services Print Campaign

Cape Town, 7th July 2011 – Saatchi & Saatchi Cape Town has created a
striking advertising campaign for the Volunteer Wildfire Services to express
the impending doom our wildlife faces when fire consumes the land.

The creative executions, highlight our wildlife’s vulnerability to fire and
are executed as a print and poster campaign. In the executions, the agency
simply replaced the fur or quills of the animals with matches. The take out
is summarised by the headline; Wildfires Burn More Than Trees.

Creative Director at Saatchi & Saatchi Cape Town, Gavin Whitfield, says that
they hoped the work would raise social awareness around the issue of
wildfires and particularly the impact that fire has on wildlife.

He continues, “When the environment burns, everything in it burns too. The
issue becomes more personal if you think of trees and bushes as homes rather
than foliage. The result is a campaign that is visually engaging with a
message that is emotive and immediate. And, the quality of the creative has
earned a lot of ‘free’ media runs for our client. Proving once again that
good creative is a very good investment.”

The Volunteer Wildfire Services is a non-profit fire-fighting organisation,
which receives no government funding, so they rely on corporate sponsors and
responsible citizens to support them in their fight against the rampant
seasonal fires of the Western Cape.

Our association with this organisation is in its fifth year now and we look
forward to creating more campaigns that help raise awareness around their
ongoing plight,” concludes Whitfield.

Advertsing Agency: Saatchi & Saatchi, Cape Town, South Africa
Advertised Brand: Volunteer Wildfire Services
Creative Director: Gavin Whitfield
Art Director: Gareth Cohen, Amelia Smit
Copywriter: Alex Goldberg
Digital Artist: Masters & Savant
Photographer: Images of Africa (Stock)