AROUND THE WORLD by Euro Rscg 4d Amsterdam for Volvo

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AROUND THE WORLD

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Industry Cars
Media Print, Magazine & Newspaper
Market Netherlands
Agency Euro Rscg 4d Amsterdam
Creative Director Bram De Rooij
Art Director Feike Kloostra
Copywriter Darren Reynoldson
Designer Antonio Costa Neto, Chris Pacetti, Robin Westerhoff
Released November 2009

Credits & Description

Category: Community Applications
Advertiser: VOLVO CAR CORPORATION
Product/Service: VOLVO DRIVE CAR RANGE
Agency: EURO RSCG 4D AMSTERDAM
Date of First Appearance: Nov 16 2009 12:00AM
Entrant Company: EURO RSCG 4D AMSTERDAM, THE NETHERLANDS
Entry URL: http://www.prize-entry.com/driveATW_general/websites/
Creative Director: Bram de Rooij (Euro RSCG 4D)
Copywriter: Darren Reynoldson (Euro RSCG 4D)
Art Director: Feike Kloostra (Euro RSCG 4D)
Agency Producer: Nicole Siers (Euro RSCG 4D)
Designer: Robin Westerhoff (Euro RSCG 4D)
Designer: Antonio Costa (Euro RSCG 4D)
Designer: Chris Pacetti (Euro RSCG 4D)
Account Director: Jeff Dunlap (Euro RSCG 4D)
Project Manager: Katrin Buckert (Euro RSCG 4D)
Web Production Company: (LBi Gothenburg)

English Synopsis
Volvo’s DRIVE Around The World game challenged people to find out how well connected they really are. Could they virtually drive around the world using only their network of Facebook friends? All players had to do was virtually drive their C30 DRIVe to a friend who lives as close to 1,333km away as possible; that’s the distance the thrifty car makes on just one tank of fuel. Then, the car is passed on from friend to friend, moving from country to country, until it makes its way around the world. And, in the true spirit of adventure, we gave people only 80 days to try.