Sno, 2 by SapientNitro London for Volvo

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Sno, 2

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Industry Cars, Books, Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market United Kingdom
Agency SapientNitro London
Designer Paul Crane, Sergio Beggiato
Released May 2012

Awards

Epica Awards 2012
Graphic Design Publication Design Bronze

Credits & Description

Agency (city): SapientNitro London
Creative Director(s): Ben Callis & Justin Barnes
Copywriter(s): Claire Baker
Art Director(s): Laura Fisher
Agency Producer(s): Dan Eagles
European Chief Creative Officer: Malcolm Poynton
Senior Designer: Adam Brewster
Senior Designer: Marcos Quinn
Senior Designer: Stephen Vaughan
Associate Designer: Nils Bellemans
Designer: Paul Crane
Designer: Sergio Beggiato
Associate Designer: Vito Plasmati
Account Director: Kate Illott
Planner: Andrew Gregoris

Short explanation
A winter campaign to increase dealer enquiries and sales of the Volvo XC Range. The creative challenge was to show that only Volvo the Swedish car manufacturer really 'knows snow' and can give people the confidence to drive in the worst weather. In Sweden people have such a close affinity with snow that their language has developed to describe its many forms and qualities. In fact, there are over 56 words for snow in Sweden and the Volvo XC range of SUV's has been designed to cope with every single one of them.

Description
Part of a mixed media campaign including press, radio, digital display and tactical ideas. The 'Sno' Book was created for dealerships. Each of the 56 words for snow are represented alongside a translation and editorial copy.