Pedestrian by Forsman & Bodenfors Gothenburg for Volvo

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Pedestrian

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Industry Cars
Media Print, Magazine & Newspaper
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Art Director Johan Eghammer, Andreas Malm
Copywriter Jacob Nelson
Account Supervisor Anders Bothen
Released December 2011

Awards

One Show 2012
One Show Magazine / Full Page or Spread - Single Merit

Credits & Description

Category: Cars
Advertiser: VOLVO CARS SWEDEN
Product/Service: VOLVO V70
Agency: FORSMAN & BODENFORS
Copywriter: Jacob Nelson
Art Director: Johan Eghammer/Andreas Malm
Account Supervisor: Anders Bothén
Advertiser's Supervisor: Bengt Junemo
Account Manager: Anna Levegård
Account Manager: Anna Levegård
Other Credits: Designer: Mikko Timonen

English Translation of Main Headlines
Sometimes pedestrians are hard to discover. In real life as well as in ads.
That's why you should drive a Volvo with Pedestrian Detection.