THE GTI PROJECT by Tribal London for Volkswagen

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THE GTI PROJECT

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Industry Cars
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Tribal London
Released May 2009

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: VOLKSWAGEN UK
Product/Service: VOLKSWAGEN GTI MK VI
Agency: DDB UK
Date of First Appearance: May 8 2009 12:00AM
Entrant Company: DDB UK, London, UNITED KINGDOM
Entry URL: http://awards2.digivault.co.uk/?p=493
Creative Director - Digital: Matt Ross (DDB UK)
Lead Creative - Digital: Simon Richings (DDB UK)
Art Director - Digital: Luke Flynn (DDB UK)
Copywriter - Digital: Brendan Howell (DDB UK)
Designer - Digital: Tony Cianci (DDB UK)
Designer - Digital: Thomas Addison (DDB UK)
Technical Director: Matt Oxley (DDB UK)
Planner: Georgia Challis (DDB UK)
Programmer: Sebastien Jouhans (DDB UK)
Programmer: Simon Gregory (DDB UK)
Programmer: Tim Redding (DDB UK)
Account Director: Mark Brennan (DDB UK)
Project Director: Etebom Davies (DDB UK)
User Experience: Tim Ostler (DDB UK)
Designer - Digital: Toby Snowden (DDB UK)

English Synopsis
The golf GTI is an icon – the original hot hatch, loved by pre-family, affluent men. They love driving and care about the performance of their car over ostentation. We needed to find an original and captivating way to attract these men and get them experiencing the new GTI VI. Our approach was to bring the fun of driving the new GTI VI to life. We created The GTI Project: a game that allows people to relive the boyish fun of their youths by tapping into the nostalgia of when they first learnt to love driving.