WakeApp Print Bus Pillow, 1 by Publicitaria Nasta Ogilvy Paraguay

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Bus Pillow, 1

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Industry Mobile applications
Media Print, Magazine & Newspaper
Market Paraguay
Agency Publicitaria Nasta Ogilvy Paraguay
Executive Creative Director Oscar Canabal
Creative Director Rodrigo Villamayor
Art Director Daniel Arzamendia
Copywriter Mario Hannich
Released September 2017

Credits & Description

Category: Electronics, Technology
Media: Print
Brand: WakeApp
Agency: WPP
Geo: Paraguay
Advertising Agency: Nasta WPP, Asunción, Paraguay
Executive Creative Director: Oscar Canabal
Creative Director: Rodrigo Villamayor
Art Director: Daniel Arzamendia
Copywriter: Mario Hannich
Graphic Designer: Pite Mosteiro
Additional Credits: Laura Mandelik
Published: September 2017
The texture of Paraguayan buses are quite particular, colorful and easy to recognize for everyone.
We developed a graphic campaign taking this observation as starting point to communicate an app that allow people to sleep on the bus without fear of falling asleep.
Keep sleeping after you wake up.