Wall Street Insititute Print HELLO by BBDO Germany


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Industry Language schools
Media Print, Magazine & Newspaper
Market Germany
Agency BBDO Germany
Creative Director Roland Gehrmann
Art Director Cornelius Hafemeister
Copywriter Tom Zeller
Photographer Ernesto Martens
Account Supervisor Steffen K. Schulik
Released January 2010

Credits & Description

Category: Commercial Public Services
Product/Service: LANGUAGE SCHOOL
Creative Director: Roland Gehrmann
Copywriter: Tom Zeller
Art Director: Cornelius Hafemeister
Account Supervisor: Steffen K. Schulik (Ceo)
Advertiser's Supervisor: Carsten Fenner/Birgit Forster
Photographer: Ernesto Martens
Other Credits: Caroline Schaeufele (Account Executive)/Gloss Postproduction
Type Of Ad: Newspaper
Date of First Appearance: Jan 25 2010 12:00AM
Entrant Company: BBDO GERMANY, Düsseldorf, GERMANY

English Translation of Main Headlines
Description for the Ad: The Wall Street Institute has developed individual and hands-on methods for everyone to learn English the easy way. A print-ad will be developed to communicate this message quickly and boldly. And the tone will be friendly and straightforward, in order to break down any psychological barriers. Bright magnetic alphabets form the word “Hello” on a stainless steel refrigerator. The “a” of the German word "Hallo" is turned to make an "e" for the English word “Hello”. The tagline on the business card held by the magnets says: “Learn English the playful way". “Playful” in German is also a synonym for “very simple” and “child’s play i.e. easy”.