Loan by DDB Puerto Rico for Wall's

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Loan

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Industry Ice cream & Cold desserts
Media Print, Magazine & Newspaper
Market Puerto Rico
Agency DDB Puerto Rico
Creative Director Santiago Cuesta
Copywriter Juan Dávila Morris
Illustrator Carlos Nova, Masivo
Released April 2014

Awards

FIAP 2015
Gráfica Alimentos / Comidas / Lácteos / Golosinas / Chocolates / Snacks Sol de Plata

Credits & Description

Wallâs global strategy is simple: Say goodbye to everything serious. DDB Puerto Rico decided to highlight those serious moments when life surprises us with bad news and transform them into ice cream wrappers. However miserable a traffic ticket, a denied loan or a jury duty notification might be, the moment can always be saved with ice cream.
Brand: Wall's
Media: Print
Category: Food
Agency: DDB
Geo: Puerto Rico
Wall's: Goodbye Serious, 2
Advertising Agency: DDB Latina, Puerto Rico
Chief Creative Officer: Enrique Renta
Creative Director: Santiago Cuesta
Art Directors: Juan C. López, Luis Figueroa
Copywriter: Juan Dávila Morris
Vp Managing Partner: Edgardo M. Rivera (DDB Latina Puerto Rico)
Illustrator: Carlos Nova / Masivo
Graphic Designer: Fabián Laboy (DDB Latina Puerto Rico)
Published: April 2014