Wall's Print SMILE ACTIVATED VENDING MACHINE by SapientNitro Miami

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Industry Ice cream & Cold desserts
Media Print, Magazine & Newspaper
Market United States
Agency SapientNitro Miami
Associate Creative Director Will Renny
Executive Creative Director Tom Evans
Creative Director Joel Bradley, John Mchale
Designer Mike Kelly, Dai Soo Lee
Released April 2010

Credits & Description

Category: Other Digital Channels
Advertiser: UNILEVER
Product/Service: WALL'S ICE CREAM
Date of First Appearance: Apr 28 2010 12:00AM
Entrant Company: SAPIENTNITRO, Miami, USA
Entry URL: http://awards.i4bn.com/awards/unilever/cyber/
Executive Creative Director: Tom Evans (SapientNitro)
Creative Director: John McHale (SapientNitro)
Creative Director: Joel Bradley (SapientNitro)
Associate Creative Director: Will Renny (SapientNitro)
Designer: Dai Soo Lee (SapientNitro)
Designer: Mike Kelly (SapientNitro)
Senior Art Director: Chomoi Picho-Owiny (SapientNitro)
Account Director: Greg Boullin (SapientNitro)
Technical Director: Michael Leonard (SapientNitro)
Programmer: Hunter Spence (SapientNitro)
Programmer: Cameron McCleary (SapientNitro)
Flash Developer: Matt Bedette (SapientNitro)
Flash Developer: Jonathan Grassis (SapientNitro)
Flash Developer: Mathew Lewis (SapientNitro)
3D Interactive Developer: Marlon Munoz (SapientNitro)

English Synopsis
Walls needed to communicate their global brand positioning: “Share Happy”, and bring it to life, in a simple way, with ice cream at the heart. Our result was to create the world’s first smile activated ice cream vending machine. The first challenge was to get passersby to notice the machine. We developed an entertaining ‘attractor screen’ that superimposes consumers’ faces onto the heads of illustrated characters. Then, we ask them to smile for a free ice cream. Using facial recognition the ‘smile-o-meter’ measures their smile, a picture is taken, uploaded to Facebook and a free ice cream is dispensed!