BACK DOOR by Escala for Warner Bros.

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BACK DOOR

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Industry Publishing & media, Records & Cinema Production
Media Print, Magazine & Newspaper
Market Brazil
Agency Escala
Creative Director Getúlio Mentz Albrecht Filho
Art Director Silvio Moreno
Copywriter Heitor Bisi
Photographer Alê Torres - Pict
Released February 2011

Credits & Description

You came in your house by the back door, something you are not used to doing. Took off your black leather shoes without noticing that the soles had mud on them, a type of mud more yellowish than brown, which means it was raining and you took a shortcut through a wasteland to get home faster. The fridge was stocked as if you were going to have guests for dinner, probably a woman who sat by your side at the counter of your favorite bar. This woman was dark haired, you’ve always liked brunettes. Two half-full champagne flutes reveal you two did not spend much time in the living room. But the bed hasn’t been touched either, so the two of you must have gone out. By car, as indicated by the recent tyre marks in front of the garage. Where have you gone? Well, the last mileage reveals the distance from your house to your neighborhood DVD rental store.
We deduce you will love it.
Available in DVD and Blu-ray.
Advertising Agency: Escala, São Paulo, Brazil
Creative Director: Getulio Albrecht
Art Director: Silvio Moreno
Copywriter: Heitor Bisi
Producers: Gabriela Grazziotin, Mafê Massoni
Media: Cláudia Ferreira Paim
Account Manager: Raquel Konen
Art Buyer: Marina Pimentel
Photographer: Alê Torres - PICT
Image Retouch: PICT
Lettering Design: Andréa Branco