Water is Life Print Toy / CONDOM by DDB New York

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market United States
Agency DDB New York
Executive Creative Director Menno Kluin
Art Director Sam Shepherd
Copywriter Frank Cartagena
Designer Juan Carlos Pagan
Photographer Alec Helm, Jt Elbracht
Released February 2013


Cannes Lions 2013
Press Lions Product & Service; Fundraising & Appeals Silver

Credits & Description

The "Hashtag Killer" campaign sets out to eradicate the ironic #firstworldproblems meme--in which people tweet about such life burdens as non-heated leather seats or forgetting their maid's last name--and, in the process, raise awareness about serious developing world issues.
Category: Public services & utilities
Client: Water is Life
Agency: DDB New York
Country: United States of America
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Head of Content TVP: Ed Zazzera
Retoucher: John Cason
Photographer: Alec Helm
Photographer: JT Elbracht
Designer: Juan Carlos Pagan