Fuel Britannia by BBH London for Weetabix

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Fuel Britannia

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Industry Breakfast Cereals & Flakes, Crispbread
Media Print, Magazine & Newspaper
Market United Kingdom
Agency BBH London
Creative Director Dominic Goldman
Creative Mike Nagy, James Briggs
Producer Emilie Morgan
Photographer Todd Antony
Released June 2012

Credits & Description

Category: Food
Brand: Weetabix
Agency: BBH London
Country: United Kingdom
Itâs a big year for Great Britain and for Weetabix, Britainâs number one breakfast cereal, which will be getting Brits in the festive mood with its special edition âFuel Britanniaâ packs - a playful subversion of the British anthem title for âRule Britanniaâ. To mark the occasion BBH has created a tactical print campaign that will run this weekend ahead of the Queenâs Diamond Jubilee. The ad features three Weetabix carefully laid out on an ornate set of tableware from the bespoken fine china company Thomas Goode, which enjoys three Royal Warrants to supply the Royal Family. This is clearly a breakfast for somebody very special. Weetabix also has the Royal Warrant of Approval from the Queen, testament to the provenance and quality of the brand. The Warrant has also been reintroduced to the Weetabix pack in line with the launch of the new âFuel Britanniaâ packs.
Category: Food
Client: Weetabix
Title: QUEEN ELIZABETH II JUBILEE TACTICAL
Agency: BBH London
Country: United Kingdom
Creative Director: Dominic Goldman
Creative: James Briggs
Creative: Mike Nagy
Agency Producer: Jeremy Gleeson
Agency Producer: Sally Green
Photographer: Todd Antony
BBH Team Director: Tom Woodhead
BBH Team Manager: Nicolas Jayr
BBH Strategic Business Lead: Fleur Holcroft
Production Company: Wyatt Clarke & Jones
Producer: Emilie Morgan
Stylist: Lisa Dredge
Photographer: Todd Antony
Design: Ali Augur & Rich Kennedy
Retouching: Alex Murray