Weetbix: Every Kind of Metal by Saatchi & Saatchi New Zealand for Weetbix

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Weetbix: Every Kind of Metal

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Industry Confectionery & snacks, Snacks
Media Print, Magazine & Newspaper
Market New Zealand
Agency Saatchi & Saatchi New Zealand
Executive Creative Director Antonio Navas
Creative Director Guy Roberts, Corey Chalmers
Copywriter Paul Hankinson
Typographer Rob Flynn, Matthew Fitzgerald
Released August 2012

Credits & Description

Category: Food
Brand: Sanitarium Health Food Company
Agency: Saatchi & Saatchi New Zealand
Country: New Zealand
After New Zealand matched its best-ever haul of metal at the London Olympics, proud sponsor Weet-Bix ran this full page press ad to remind the world that it wasn't just their opponents Team NZ had for breakfast.

Category: Food
Client: Sanitarium Health Food Company
Agency: Saatchi & Saatchi New Zealand
Country: New Zealand
Executive Creative Director: Antonio Navas
Creative Director: Corey Chalmers
Creative Director: Guy Roberts
Copywriter: Paul Hankinson
Head of Art: Mike Davison
Group Account Director: Shelley Winsor
Typographer: Rob Flynn
Typographer: Matthew Fitzgerald
Senior Account Manager: Natalie Gibb