Weller Book Works Print Weller Book Works: New Book Smell by Super Top Secret

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Weller Book Works: New Book Smell

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Industry Books, Book store
Media Print, Magazine & Newspaper
Market United States
Agency Super Top Secret
Copywriter Ryan Martindale
Designer Tanner Capua
Illustrator Jd Hawkins
Released November 2012

Credits & Description

Media: Outdoor
Geo: United States
Category: Recreation & Leisure
Agency: Super Top Secret
Brand: Weller Book Works
Sam Weller’s bookstore is the largest independent bookstore in Utah. We recently rebranded them as Weller Book Works. Not only did we create the store’s new logo, but a website, a guerrilla campaign called "Operation Book Drop" and print ads to generate awareness and draw attention to Weller’s new location.

Advertising Agency: Super Top Secret, Utah, USA
Creative Director: Ryan Martindale
Design Director: Jared Strain
Designer: Tanner Capua
Copywriter: Ryan Martindale
Illustrator: JD Hawkins
Published: March 2012