MANIFESTO by Dorten for Welt Kompakt

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MANIFESTO

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Industry Publishing, streaming & media
Media Print, Magazine & Newspaper
Market Germany
Agency Dorten
Creative Director Torsten Lesszinsky
Art Director Guido Negenborn
Copywriter Christian Schwarm, Magdalena Pramendorfer
Photographer Sascha Weidner
Typographer Torsten Lesszinsky
Released November 2009

Credits & Description

Category: Publications & Media
Advertiser: AXEL SPRINGER
Product/Service: WELT KOMPAKT
Agency: DORTEN
Creative Director: Torsten Lesszinsky
Copywriter: Christian Schwarm/Magdalena Pramendorfer
Art Director: Guido Negenborn
Account Manager: Katja Hötzl
Typographer: Torsten Lesszinsky
Photographer: Sascha Weidner
Other Credits: Strategy: Emile Stoverinck
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Dec 3 2009 12:00AM
Entrant Company: DORTEN, Stuttgart, GERMANY

English Translation of Main Headlines
We are Generation Bold & Unfocused. It may have taken a few years but now… now the Internet‘s got us in its grip. Or do we have the world in the palm of our hand? Are we still on top of this medium… or has the medium long since taken control? And isn‘t the Internet today really lots of different media? Just like we say „book“ to one kind of printed matter, and „magazine“, „newspaper“ or „IKEA brochure“ to others? So many questions; so few answers. ... Are we ready for a new paper? CONCISE. DIFFERENT. PRINTED.