West End Draught: The Reclaim by BMF Sydney for West End Draught

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West End Draught: The Reclaim

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Industry Alcoholic drinks & Tobacco, Beers and Ciders
Media Print, Magazine & Newspaper
Market Australia
Agency BMF Sydney
Executive Creative Director Shane Bradnick
Creative Director Justin Ruben
Art Director Corinne Good
Copywriter Nigel Clark
Account manager Jason Carnew
Released February 2013

Credits & Description

Category: Drinks, alcoholic
Brand: Lion
Agency: BMF
Country: Australia
The Reclaim - bringing South Australia's #1 beer to those who have been missing out.


The campaign tells the true story of how an error was made when the border was originally marked, giving Victoria an extra 500 square miles of South Australian land. Such was the controversy; the land became known as "The Disputed Country".


The story takes viewers on the journey of how West End intends to reclaim "The Disputed Country" from Victoria, and aims to give the locals who live in that area, the main thing they have been missing out on all this time, South Australia's number one beer West End Draught.

Category: Drinks, alcoholic
URL: http://www.thereclaim.com.au
Client: Lion
Agency: BMF
Country: Australia
Executive Creative Director: Shane Bradnick
Creative Director: Justin Ruben
Art Director: Corinne Good
Copywriter: Nigel Clark
Planner: Thomasine Burnap
Graphic Designer: Stacey Patterson
Graphic Designer: Phil Banks
Graphic Designer: Thanh Lu
Account Director: Laura Ohrman
Account manager: Jason Carnew
Art Buyer - Sarah Thompson
Studio Manager - Jennefer Laird
Print Production - Courtney Nolan
Production Director - Alex MacArthur
Client Director - Lisa Ramsey
Business Lead - Ant Moore