|Industry||Government & Other Authorities|
|Media||Print, Magazine & Newspaper|
|Creative Director||Nkanyezi Masango|
|Art Director||Gareth Cohen, David Mabotja|
|The Loeries Awards 2015|
|Print Communication||Newspaper Advertising - Type A||Bronze|
Credits & Description
Every day, a pedestrian gets seriously injured or killed in the Western Cape. In most cases, speed is the cause. So Y&R South Africa created posters showing a foot on a pedal, with a vulnerable-looking character beneath it. Implying that the simple act of pushing down the accelerator can have deadly consequences.