Western Cape Government Print Speed Kills 'Man' by Y&R Johannesburg

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Speed Kills 'Man'

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Industry Government & Other Authorities
Media Print, Magazine & Newspaper
Market South Africa
Agency Y&R Johannesburg
Creative Director Nkanyezi Masango
Art Director Gareth Cohen, David Mabotja
Photographer Gavin Goodman
Released July 2015

Awards

The Loeries Awards 2015
Print Communication Newspaper Advertising - Type A Bronze

Credits & Description

Every day, a pedestrian gets seriously injured or killed in the Western Cape. In most cases, speed is the cause. So Y&R South Africa created posters showing a foot on a pedal, with a vulnerable-looking character beneath it. Implying that the simple act of pushing down the accelerator can have deadly consequences.
Category: Charities & appeals
Client: Western Cape Government
Agency: Y&R South Africa
Country: South Africa
Chief Creative Officer: Graham Lang
Creative Director: Nkanyezi Masango
Art Director: David Mabotja
Art Director: Gareth Cohen
Agency Producer: Ashleigh Hamilton
Photographer: Gavin Goodman
Retoucher: Juan Stokenstroom
Retoucher: raul pardo