Rocket & Wink Print WHATEVER HAPPENED IN ONE YEAR by Korefe, Rocket & Wink

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WHATEVER HAPPENED IN ONE YEAR

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Industry Magazines
Media Print, Magazine & Newspaper
Market Germany
Agency Korefe
Copywriter Gereon Klug
Agency Rocket & Wink
Released March 2012

Credits & Description

Category: Best Use of Print or Standard Outdoor in a Promotional Campaign
Advertiser: ROCKET & WINK
Product/Service: WHATEVER HAPPENED IN ONE YEAR
Agency: ROCKET & WINK
Agency: KOREFE
Executive Creative Direction: Rocket & Wink (Rocket & Wink)
Creative Direction: Alexander Roetterink (Rocket & Wink)
Creative Direction: Reginald Wagner (Rocket & Wink)
Idea: Gerald Rocketson (Rocket & Wink)
Idea: Petronius Amund Wink (Rocket & Wink)
Copywriter: Gereon Klug (Korefe)
Productioner: Ulf Schuetze (Kolle Rebbe)
Photography: Ulrike Kirmse
Photography: Fabian Schmid
Photography: Max Poetzelberger
Illustration: Rocket & Wink (Rocket & Wink)
Typography: Rocket & Wink (Rocket & Wink)
Typography: Avoid Red Arrows
Typography: Julika Dittmers
Media placement: Slipcase With Magazines - Seltmann + Söhne, Own Webshop, Several Bookstores And Design Webshops, Distribution To Clients - 25 March 2012

Describe the objective of the promotion.
The situation: Two experienced designers take the plunge and start up their own agency for the first time. The goal: To win over new clients. The problem: Making a name for themselves in the uncontrollable sea of new design agencies.

Describe how the promotion developed from concept to implementation.
Stay low-key! The two turned into masked men bearing the aliases Rocket & Wink – letting their work speak for itself. In a monothematic portfolio of freestyle work.

Explain why the method of promotion was most relevant to the product or service.
Rocket & Wink`s freestyle designs appeared in their very own WHATEVER- magazine. Monothematic, but composed of the most diverse genres, with varying tones and a grand palette of style. And completely open in the use of material and form. A total of 620 pages with illustrations, graphics, literature, poster art and innovative concepts. Plus 44 pages of stunning photo work. Whatever they do

Describe the success of the promotion with both client and consumer including some quantifiable results.
The release of the magazines increased many orders.