Whirlpool: Asics by Publicis Bucharest for Whirlpool

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Whirlpool: Asics

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Industry Electronic Devices & Home Appliances, Washing Machines
Media Print, Magazine & Newspaper
Market Romania
Agency Publicis Bucharest
Art Director Raluca Bararu
Copywriter Dan Frinculescu
Account Supervisor Radu Luca
Released April 2012

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio-Visual
Advertiser: WHIRLPOOL ROMANIA
Product/Service: WHIRLPOOL SPORTS WASHER
Agency: PUBLICIS BUCHAREST
Chief Creative Officer: Razvan Capanescu
Copywriter: Dan Frinculescu
Art Director: Raluca Bararu
Account Supervisor: Radu Luca
Account Manager: Felicia Popescu/Liana Negrea
Account Manager: Felicia Popescu/Liana Negrea

Ambient Execution Description
Whirlpool has its own Sport Washing program, but is regarded as a household brand, not appealing to hardcore sport fans. We created an execution which talks directly to the sports crowd by using their favorite brands being brought back to a fresh smell by the Whirlpool Sports Washer.

The Whirlpool Sports Washer is so effective, that can bring back to freshness even sportswear that has been heavily used.