Whirlpool: Asics by Publicis Bucharest for Whirlpool

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Industry Home electronics & Home Appliances, Washing Machines
Media Print, Magazine & Newspaper
Market Romania
Agency Publicis Bucharest
Art Director Raluca Bararu
Copywriter Dan Frinculescu
Account Supervisor Radu Luca
Released April 2012

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio-Visual
Advertiser: WHIRLPOOL ROMANIA
Product/Service: WHIRLPOOL SPORTS WASHER
Agency: PUBLICIS BUCHAREST
Chief Creative Officer: Razvan Capanescu
Copywriter: Dan Frinculescu
Art Director: Raluca Bararu
Account Supervisor: Radu Luca
Account Manager: Felicia Popescu/Liana Negrea
Account Manager: Felicia Popescu/Liana Negrea

Ambient Execution Description
Whirlpool has its own Sport Washing program, but is regarded as a household brand, not appealing to hardcore sport fans. We created an execution which talks directly to the sports crowd by using their favorite brands being brought back to a fresh smell by the Whirlpool Sports Washer.

The Whirlpool Sports Washer is so effective, that can bring back to freshness even sportswear that has been heavily used.

The Print Ad titled Whirlpool: Asics was done by Publicis Bucharest advertising agency for product: Whirlpool (brand: Whirlpool) in Romania. It was released in Apr 2012.