Lifestyles Print Lifestyle YOU, Wife Swap Australia: Tape by Dynamix

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Lifestyle YOU, Wife Swap Australia: Tape

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Industry Publishing, streaming & media
Media Print, Magazine & Newspaper
Market Australia
Agency Dynamix
Creative Director Ryan Hill
Art Director David Smith
Copywriter Ken Buchan
Designer Indah Shillingford
Photographer Studio Commercial
Released January 2012

Credits & Description

WIFE SWAP Australia
Mondays 7.30pm only on Lifestyle YOU
If the key to good drama is conflict, then Wife Swap has it by the laundry load. It’s a show that isn’t just fun to watch but really lifts the lid on the different ways men and women choose to live and raise a family together.
Sydney agency Dynamix created a campaign that taps into flashpoint moments where a new wife lays down the law within the household.
Advertising Agency: Dynamix, Sydney, Australia
Creative Director: Ryan Hill
Art Director:David Smith
Copywriter: Ken Buchan
Photographer: Studio Commercial
Designer: Indah Shillingford
Group Account Director: Gareth Pask
Directors: XYZ Networks