PLAY NOW by J. Walter Thompson Italy for Wilkinson Sword

PLAY NOW

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Industry Shaving
Media Print, Magazine & Newspaper
Market Italy
Agency J. Walter Thompson Italy
Art Director Simone Adami - Massimiliano Maria Longo
Copywriter Davide Boscacci
Released June 2011

Credits & Description

Category: Toiletries
Advertiser: WILKINSON SWORD
Product/Service: WOMAN RAZOR
Agency: JWT ITALIA
Chief Creative Officer: Enrico Dorizza - Sergio Rodriguez
Creative Director: Davide Boscacci
Copywriter: Davide Boscacci
Art Director: Simone Adami - Massimiliano Maria Longo

English Translation of Main Headlines
An ironic way to engage male and female target on a taboo topic and communicate how fun can come from taking care of the most intimate areas.