|Industry||Computer Software & Multimedia Productions, Household maintenance & pet products, Windows, Business equipment & services, Corporate Image|
|Media||Print, Magazine & Newspaper|
Credits & Description
Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.The Print Ad titled Microsoft: Concrete Envelope was done by Y&R Auckland advertising agency for Microsoft Windows in New Zealand. It was released in Aug 2009.