UNIQLO LAB ULTRA LIGHT DOWN by MOUNT for Uniqlo

Adsarchive » Print ads » Uniqlo » UNIQLO LAB ULTRA LIGHT DOWN

UNIQLO LAB ULTRA LIGHT DOWN

Pin to Collection
Add a note
Industry Apparel, Clothing & Footwear
Media Print, Magazine & Newspaper
Market Japan
Agency MOUNT
Copywriter Toru Ugumori
Photographer Tetsuya Morimoto
Released November 2009

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: UNIQLO
Product/Service: WINTER JACKETS
Agency: MOUNT
Date of First Appearance: Nov 27 2009 12:00AM
Entrant Company: MOUNT, Tokyo, JAPAN
Entry URL: http://award.mount.jp/2010/ululd.html
Creative Director, Art Director, Photography Director, Designer: Jeong-ho Im (mount inc.)
Interaction Planner, Technical Director: Takeshiro Umetsu (mount inc.)
Flash Developer: Hidekazu Hayashi (mount inc.)
Photographer: Tetsuya Morimoto
Copywriter: Toru Ugumori (Pylon)
Sound Designer: Suguru Yamaguchi (Manual Of Errors Artists)
Special Effects: Kunihiko Tanaka (Flat)
Creative Management Director: Kentaro Katsube (UNIQLO)
Web Producer: Yoshihisa Watanabe (UNIQLO)
Web Producer: Ayumi Shiba (UNIQLO)

English Synopsis
ULTRA LIGHT DOWN is Uniqlo’s new product for 2009, and comes at the very affordable price of JPY 5,990 (mens’ range) whilst realising the extreme lightness of 270g and offering supreme warmth. The website provides brief descriptions of ULTRA LIGHT DOWN’s features and what Uniqlo set out to create in this new product. Photographs outlining the contents were largely used to attract users’ attention and deepen their understanding. The photographs and text float across the website conveying the product’s most outstanding feature, lightness. Synchronising music is also used to complete the airy atmosphere.