WMF Print WMF Knives: Caribbean Hot Curry by KNSK

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WMF Knives: Caribbean Hot Curry

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Industry Knives
Media Print, Magazine & Newspaper
Market Germany
Agency KNSK
Creative Director Ulrike Wegert, Ansgar Böhme
Art Director Tim Krink, Julian Heidt
Copywriter Dieter Kolaja, Antje Clement
Released March 2012

Credits & Description

Category: Illustration
Advertiser: WMF
Product/Service: FLEXI WHISK
Chief Creative Officer: Detmar Karpinski (Knsk Werbeagentur)
Creative Director: Tim Krink (Knsk Werbeagentur)
Creative Director: Ansgar Böhme (Knsk Werbeagentur)
Creative Director: Ulrike Wegert (Knsk Werbeagentur)
Art Director: Tim Krink (Knsk Werbeagentur)
Art Director: Julian Heidt (Knsk Werbeagentur)
Copywriter: Dieter Kolaja (Knsk Werbeagentur)
Copywriter: Antje Clement (Knsk Werbeagentur)
Art Buying: Julia Gaentzsch (Knsk Werbeagentur)
Account Executive: Kirsten Kohls (Knsk Werbeagentur)
Graphic Design: Thomas Nickel (Knsk Werbeagentur)
Graphic Design: Sidney Tapper (Knsk Werbeagentur)
Typography: Julian Heidt (Knsk Werbeagentur)
Media placement: xxx - xxx - xxx

Describe the brief from the client
To communicate the flexi whisk features in a charming way.

Describe the challenges and key objectives
The flexi whisk by WMF is a unique product. It makes the creaming of sauces really easy, so one becomes interested in trying new recipes.

Describe how you arrived at the final design
We produced a series of table sets as giveaways. Each set presents a recipe for a sauce from a different country. They are designed as nautical charts with ‘food islands’: an invitation to discover new culinary worlds. One confidently circumnavigates each reef or lump in the sauce with the flexi whisk by WMF.