Wordsworth Books Print HITCH HIKERS GUIDE by Saatchi & Saatchi BrandsRock Cape Town

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Industry Books
Media Print, Magazine & Newspaper
Market South Africa
Agency Saatchi & Saatchi BrandsRock Cape Town
Creative Director Sammy-Jane Every
Art Director Larissa Elliott, Sibulele Zihle, Gareth Cohen
Copywriter Alex Goldberg
Illustrator Johan Strauss
Released September 2012

Credits & Description

Saatchi & Saatchi Cape Town illustrates how books ‘Take you places’ with poster displays for Wordsworth Books. The poster campaign illuminates the idea, when you open a book, you open yourself up to adventures that can take you anywhere.
The campaign shows three iconic scenes from famous books, where the reader finds him/herself in a particular moment. The characters react by pointing the reader in the direction of the next part of the story and ending with the question, “Where will the next page take you?”
Creative Director: Sammy-Jane Every
Art Director: Larissa Elliott, Gareth Cohen, Sibulele Zihle
Copywriter: Alex Goldberg
Client Service: Graham Cruikshanks
Illustrator: Johan Strauss