How Do You See Me by Saatchi & Saatchi New York for Coordown Onlus

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How Do You See Me

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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Print, Magazine & Newspaper
Market United States
Agency Saatchi & Saatchi New York
Director Reed Morano
Creative Director Luca Pannese, Luca Lorenzini
Art Director Aksana Berdnikova
Copywriter Mike Pierantozzi Saatchi
Producer Erika Hampson
Released March 2016

Credits & Description

The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me?’, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. People with down syndrome are often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice. Agency: Saatchi & Saatchi New York
Media: Print
Category: Public interest
Client: World Down Syndrome Day
Agency: Saatchi & Saatchi New York
Country: United States of America
Director: Reed Morano
Chief Creative Officer: Jay Benjamin
Executive Creative Director: MIKE PIERANTOZZI
Creative Director: Luca Pannese
Creative Director: Luca Lorenzini
Copywriter: MIKE PIERANTOZZI
Art Director: aksana berdnikova
Creative Director/ writer: Lauren McCrindle
Producer: Erika Hampson
Executive Producer: Bruce Andreini
Executive Producer: Kira Carstensen
DoP: Reed Morano