Effie Awards: McPherson by DraftFCB Auckland for World Effie Festival

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Industry Culture, Leisure & Sport, Shows, Events & Festivals
Media Print, Magazine & Newspaper
Market New Zealand
Agency DraftFCB Auckland
Executive Creative Director James Mok
Creative Director Matt Simpkins, Chris Schofield
Designer Will Pickering
Producer Kelly Gillard
Photographer Tim White
Released June 2011

Credits & Description

Lachie McPherson's wife is a judge.
And she hasn't quite decided yet.
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Matt Simpkins, Chris Schofield
Art Directors: Kelly Lovelock, Steve McCabe
Copywriters: Steve McCabe, Kelly Lovelock
Producer: Kelly Gillard
Account Director: Fleur Head
Planner: Olivia Prentice
Photographer: Tim White
Retoucher: Graeme Cooper
Designer: Will Pickering

The Print Ad titled Effie Awards: McPherson was done by DraftFCB Auckland advertising agency for World Effie Festival in New Zealand. It was released in Jun 2011.