RECYCLE BIN by Plan.net, Serviceplan Munich for World Food Programme (WFP)

RECYCLE BIN

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Industry Charities, Foundations, Volunteers, Human Rights
Media Print, Magazine & Newspaper
Market Germany
Agency Plan.net
Art Director Adrian Jäschke
Copywriter Fabian Ruetschi
Agency Serviceplan Munich
Creative Director Markus Maczey, Matthias Mittermüller, Tim Strathus, Christoph Everke
Producer Ewald Pusch
Account Supervisor Christiane Broch, Bianca Bensemann
Released January 2010

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness
Advertiser: UN WORLD FOOD PROGRAMME
Product/Service: UN WORLD FOOD PROGRAMME
Agency: SERVICEPLAN
Agency: PLAN.NET
Date of First Appearance: Jan 8 2010 12:00AM
Entrant Company: SERVICEPLAN, Munich, GERMANY
Entry URL: http://www.thisisforthejury.com/UN_Recycle_Bin/
Chief Creative Officer: Alexander Schill
Creative Director: Christoph Everke, Tim Strathus, Matthias Mittermüller, Markus Maczey
Copywriter: Fabian Ruetschi
Art Director: Adrian Jäschke
Account Supervisor: Christiane Broch, Bianca Bensemann
Production Company: Neverest
Producer: Ewald Pusch

English Synopsis
This full-video banner makes you aware of hunger in the third world in an astonishing way. If a user is deleting an email by throwing it in the recycle bin, a child suddenly walks out of the banner to the recycle bin and starts digging in the bin. By integrating the content in a unique way we create an advertising media nobody can ignore.