SPRING/SUMMER COLLECTION 2010 by Kokokaka for Wrangler

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SPRING/SUMMER COLLECTION 2010

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Industry Jeans
Media Print, Magazine & Newspaper
Market Sweden
Agency Kokokaka
Released January 2010

Credits & Description

Category: Interface & Navigation
Advertiser: WRANGLER EUROPE
Product/Service: BLUE BELL JEANS
Agency: KOKOKAKA
Date of First Appearance: Feb 1 2010 12:00AM
Entrant Company: KOKOKAKA, Gothenburg, SWEDEN
Entry URL: http://www.kokokaka.com/demo/bluebell_ss10/
Concept and Production: Kokokaka Team (Kokokaka)
Directors: Petrovsky & Ramone
Director of Photography: Axel Lindahl
Model: Tony Ward
: Dieter Jacobfeuerborn (Wrangler Europe)
: Adam Kakembo (Wrangler Europe)
: Alessandro Vigano (Wrangler Europe)
: Matti Djateu (Wrangler Europe)

English Synopsis
Click and drag, or rather click and toss, became the keywords for the Blue Bell spring/summer collection 2010. Our task was to create a best-in-class website, which communicates the new collection in an audio visual presentation. We wanted to take the way of showcasing a collection one step further. We threw the traditional 360 degrees rotation out the window. Instead, we put the visitor in control of the model. He can be pushed, shoved and dragged around – and you can even rip his clothes off. Intuitive, playful and unexpected.