RED H4 by Fred & Farid Paris for Wrangler

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Industry Apparel, Clothing & Footwear, Jeans
Media Print, Magazine & Newspaper
Market France
Agency Fred & Farid Paris
Creative Director Fred Oliveira
Art Director Feng Huang
Photographer Jeff Burton
Account Supervisor Frederic Raillard, Farid Mokart, Daniel Dormeyer
Released March 2010

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: VF EUROPE
Product/Service: WRANGLER
Agency: FRED & FARID
Executive Creative Director: Fred And Farid
Creative Director: Fred And Farid
Copywriter: Frederic Raillard/Farid Mokart/Feng Huang
Art Director: Frederic Raillard/Farid Mokart/Feng Huang
Account Manager: Paola Bersi/Dushan Karageorgevitch
Account Supervisor: Frederic Raillard/Farid Mokart/Daniel Dormeyer
Advertiser's Supervisor: Giorgio Presca/Dieter Jacobfeuerborn/Adam Kakembo
Photographer: Jeff Burton
Type Of Ad: Magazine
Date of First Appearance: Mar 13 2010 12:00AM
Entrant Company: FRED & FARID, Paris, FRANCE

English Translation of Main Headlines
Men and women are captured in the heat of the moment, saturated in red water or caught in a fury of red dust. Tension and passion scream out of each image, the boiling energy of the models in the frame collides with this vibrant crimson. Each character becomes an embodiment of Man’s inner force unleashed. The powerfully raw and visceral 'Red' campaign expresses the inner force and animality in Man, sublimated through the use of red colour. Red, which is the dominant and unifying colour in the campaign, was chosen for its expression and symbolism: warmth, passion,love,strength,vivacity,energy,liberation-life. WE ARE ANIMALS.