WWF Print Last Words of the Caspian Tiger by BBDO CNUAC China, Linksus, Beijing

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Last Words of the Caspian Tiger

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market China
Agency BBDO CNUAC China
Creative Director Polar Qiao, Gentrad, Qiang Liu
Art Director Zhanfeng Sui, Polar Qiao
Agency Linksus, Beijing
Released March 2013

Credits & Description

Media: Print
Category: Public interest
Agency: Linksus
Brand: WWF
Geo: Asia, China
I’ve been lying on the scorching desert sand for 4 days now, the gunshot wounds no longer hurt. You people say tigers are king of the beasts and that we know no fear, but when the world started to echoed with the sound of gunshots and our numbers started to decrease even we learned fear. The thoughts of my dead friends and the disappearing forest continually remind me that death is very close. I hope our tiger skins, bones and organs can heal you of your greed and cruelty.

Advertising Agency: Linksus, Beijing, China
Creative Directors: Polar Qiao, Liu Qiang, Gentrad
Art Directors: Polar Qiao, Sui ZhanFeng
Copywriters: Gentrad, Tian LinYan
Illustrators: Guo QingWen, Guo Ge
Photographer: G7studio
Published: December 2012