ORANGUTAN by Clemenger BBDO Wellington for WWF

Adsarchive » Print ads » WWF » ORANGUTAN

ORANGUTAN

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market New Zealand
Agency Clemenger BBDO Wellington
Executive Creative Director Philip 'duster' Andrew
Art Director Sarah Jackson, Lisa Dupre
Copywriter Emily Beautrais, Jon Pickersgill
Photographer Ryan Rogers
Illustrator Samuel Sakaria
Released June 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: WWF NEW ZEALAND
Product/Service: RAINFOREST CONSERVATION
Agency: CLEMENGER BBDO
Executive Creative Director: Philip Andrew
Copywriter: Emily Beautrais/Jon Pickersgill
Art Director: Lisa Dupre/Sarah Jackson
Photographer: Ryan Rogers
Illustrator: Samuel Sakaria
Art Buyer: Scott Mcmillan
Account Manager: Sam Hember
Account Manager: Sam Hember
Other Credits: Retoucher - Anna Stewart
English Translation of Main Headlines
One in four toilet rolls in New Zealand contain pulp from Indonesian rainforest, the home of critically endangered Orangutans. This ad led people to WWF’s online guide to toilet paper, showing which brands were wildlife friendly and which to avoid.