WWF Print Pay Me, 2 by Seneca College

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Pay Me, 2

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Canada
Agency Seneca College
Creative Director Wonjungmin Kim
Art Director Wonjungmin Kim
Copywriter Wonjungmin Kim
Released August 2017

Credits & Description

Category: Public Interest, NGO
Media: Integrated
Brand: WWF
Agency: Seneca College
Geo: Canada
Advertising School: Seneca College, Canada
Creative Director / Art Director / Copywriter: Wonjungmin Kim
Published: February 2017
Many famous world brands are taking advantage of their images. In detail, some companies are not returning anything to animals and they get their own interests. Currently, the World Wide Fund for Nature (WWF) has received many donations from many sponsors, but many companies still lack awareness of wild animal care. Also, in a long-term, it is more helpful for WWF to receive regularly donations from companies than individuals. Therefore, we have to claim to sponsors to protect wild animals by donation. We design posters with images of animals next to products or logos that can relate with certain brands. Moreover, we talk powerful messages with one sentence. If there were not wild animals, the brands would not exist existed. The expected effect of this campaign is that WWF has regular company donors where to use animal images at their logos with commercial purpose. It will also provide different perspectives on wild animals.
You are nothing, if I was not here.