www.nahradnarodina.sk Print EVERY CHILD by Respect App


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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Slovakia
Agency Respect App
Creative Director Robert Slovak, Yolka Udicova
Art Director Vladimir Korcek, Lenka Rajcanova
Copywriter Peter Michalka, Ondrej Stefanik
Released April 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: USMEV AKO DAR
Creative Director: Yolka Udicova/Robert Slovak
Copywriter: Ondrej Stefanik/Peter Michalka
Art Director: Vladimir Korcek/Lenka Rajcanova
Type Of Ad: Magazine
Date of First Appearance: Apr 1 2010 12:00AM
Entrant Company: RESPECT APP, Bratislava, SLOVAK REPUBLIC

English Translation of Main Headlines
Úsmev ako dar is a foundation helping children from children’s homes with their placement in foster families or with their return to their biological families. The print creativity is based on a child’s drawing being drawn by a girl from children’s home. The girl is drawing her family. Instead of her mother and father, she draws Ms. and Mr. Caregiver. The essential message is that the caregivers in children’s homes can never substitute for what a real family can do for a child.