SAUSAGE by Respect App for SETRI

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SAUSAGE

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Industry Consumer & Public services
Media Print, Magazine & Newspaper
Market Slovakia
Agency Respect App
Creative Director Robert Slovak, Yolka Udicova
Art Director Vladimir Korcek, Tomas Makovicky
Released October 2009

Credits & Description

Category: Commercial Public Services
Advertiser: ZSE ENERGIA, MEMBER OF GROUP E.ON
Product/Service: WWW.SETRI.SK
Agency: RESPECT APP
Creative Director: Yolka Udicova/Robert Slovak
Art Director: Vladimir Korcek/Tomas Makovicky
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Oct 20 2009 12:00AM
Entrant Company: RESPECT APP, Bratislava, SLOVAK REPUBLIC

English Translation of Main Headlines
ZSE Energia operates the web portal www.setri.sk (save.sk), which contains lots of good tips and tricks on how to decrease the costs of energies in households. The creativity is beased on absurd advice on how not to save energy. One of the prints in the campaign also contained absurd advice: "Don't pour out the water after cooking the sausages, I'll have a tea." This absurd advice supports also an absurd visual of a cup of hot tea, out of which a sausage is sticking out. This combination catches the attention and shifts the absurd advice into even more absurd context.