Xbox Print Champions League Match Report, 2 by McCann London

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Champions League Match Report, 2

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Industry Video Games/Consoles
Media Print, Magazine & Newspaper
Market United Kingdom
Agency McCann London
Released April 2018

Credits & Description

Category: Gaming
Media: Print
Brand: Xbox
Agency: McCann
Geo: United Kingdom
Advertising Agency: McCann, London, UK
Published: April 2018
Xbox is revealing the moves behind one of the world’s biggest football matches.
Following last week’s drama-filled match, which saw Juventus knocked out of the Champions League by Real Madrid, McCann London created a unique match report for Xbox to teach readers how to recreate the highlights on its iconic controller.
The match report, published in the London Evening Standard’s sports section, translated the players’ moves into the corresponding Xbox combinations. Shots became Bs, passes As, and so on; meaning football fans can instantly recreate the moves from the game on their console at home, helping them to become better at the game.