Yale Print Keep the uninvited out, Street by Grey Kuala Lumpur

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Keep the uninvited out, Street

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Industry Household maintenance & pet products, Alarms & Locks
Media Print, Magazine & Newspaper
Market Malaysia
Agency Grey Kuala Lumpur
Associate Creative Director Phoecus Lee
Executive Creative Director David Sin
Art Director Phoecus Lee, Tio Tit Seng
Copywriter Low Pooi Yeng, Lee Weng Onn
Producer Caryn Chan, Jeany Amir
Photographer Kong Chi Siong
Typographer Tio Tit Seng
Account manager Seng.t, Lee Chiang Shun
Released June 2013

Credits & Description

Yale is already a long-established brand for home and office locks. The client wants a simple brand refresh campaign, to present the products' efficacy in. A good lock is a sure deterrent to break-ins. Grey Kuala Lumpur use humour to reinforce Yale locks as that secure and safe, that burglars find themselves with no way to get in.
Category: Home electronics
Client: Assa Abloy
Agency: Grey Group Kuala Lumpur
Country: Malaysia
Executive Creative Director: David Sin
Art Director: Phoecus Lee
Copywriter: Low Pooi Yeng
Art Director: tio tit seng
Copywriter: Lee Weng Onn
Producer: Caryn Chan (Studio 31)
Producer: Jeany Amir (Studio 31)
Associate CD / Art Director: Phoecus Lee
Photographer: Kong Chi Siong (Studio 31)
Retoucher: cy chen
Retoucher: Mei Yin
Retoucher: Wai
Typographer: tio tit seng
Print Producer: Chew Ai Leng
Account manager: Seng.T
Account manager: Lee Chiang Shun