Yamaha Print Chopper by Archer Troy Mexico

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Industry Motorcycles
Media Print, Magazine & Newspaper
Market Mexico
Agency Archer Troy Mexico
Creative Director Habacuc Guerrero, Joaquín García
Art Director Habacuc Guerrero
Copywriter Joaquín García
Production Revolver
Director Mike Arciniega
Released May 2017

Credits & Description

Advert title(s): Choper, Couple, Racing
Campaign name: Naked
Advertising Agency: Archer Troy, Mexico City, Mexico
Client: Yamaha
Creative Vp: Mike Arciniega
Director: Mike Arciniega
General Creative Director: Miguel Suarez
Creative Director: Joaquin García, Habacuc Guerrero
Copy: Joaquin García
Art Director: Habacuc Guerrero
Account Director: Gabriela Rivera, Alejandra Escamilla
Photo: Gustavo Dueñas
Production Company: Revolver
Only in Mexico City are registered more than 2,000 motorcycle accidents per year. How to solve this problem in a city where there is no road culture for cars and motorcycles to coexist? Archer Troy decided to stop talking to motorcyclists and better talk to the car drivers, because the safety of motorcyclist depends more on those who drive around, than on himself."Naked"is an inspiring and visually striking campaign, as it shows the vulnerability of motorcyclists to another driver.