YELLOW CHOCOLATE by Colenso BBDO Auckland, Proximity Auckland for Yellow Pages/ YP

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YELLOW CHOCOLATE

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Industry Yellow Pages & Directories
Media Print, Magazine & Newspaper
Market New Zealand
Agency Colenso BBDO Auckland
Director Chris Grahame
Executive Creative Director Nick Worthington
Producer Tanya Haitoua-Cathro
Photographer Stephen Langdon
Digital Creative Aaron Goldring
Agency Proximity Auckland
Released September 2009

Credits & Description

Category: Commercial Public Services
Advertiser: YELLOW PAGES
Product/Service: YELLOW PAGES
Agency: COLENSO BBDO
Agency: AIM PROXIMITY
Date of First Appearance: Sep 27 2009 12:00AM
Entrant Company: COLENSO BBDO, Auckland, NEW ZEALAND
Entry URL: http://www.ourshowroom.co.nz/chocolate/
Executive Creative Director: Nick Worthington (Colenso BBDO)
Creative Director, Art Director, Copywriter, Digital Art Director: Steve Cochran (Colenso BBDO)
Digital Creative Director, Art Director, Copywriter, Digital Art Director, Digital Designer: Aaron Turk (Colenso BBDO)
Account Director: Rachel Turner (Colenso BBDO)
Group Account Director: Andrew Holt (Colenso BBDO)
Agency Producer: Paul Courtney (Colenso BBDO)
Account Executive: Katya Urlwin (Colenso BBDO)
Account Director: Terri Williams (AIM Proximity)
Planner: James Hurman (Colenso BBDO)
Marketing Director: Kellie Nathan (Yellow Pages)
Creative Director, Digital Creative: Dave King (AIM Proximity)
Digital Creative: Aaron Goldring (AIM Proximity)
Digital Developer: Dave Colquhoun (Data Smugglers)
Digital Producer: Amanda Theobald (AIM Proximity)
Director: Chris Grahame (Good Life Films)
Producer: Tanya Haitoua-Cathro (Good Life Films)
Sound Design: (Native Post)
Sound Design: (Kog Studios)
Photographer: Stephen Langdon (Reload Agency)
Retoucher: Kevin Hyde (Colenso BBDO)

English Synopsis
In February 2010 we launched the fastest selling chocolate bar in New Zealand. But we weren’t selling chocolate. Five months earlier we had given a very average New Zealander, Josh, a task. Create a chocolate bar that tasted of yellow - using only businesses from the Yellow pages to help. At yellowchocolate.co.nz New Zealanders could follow Josh’s progress. They contribute their opinions, chat, and get tweets. This would become the most talked about campaign in New Zealand. And had the country scurrying to pay $2 for our Yellow pages DM. Proving that with Yellow you can get any job done.