|Media||Print, Magazine & Newspaper|
|Agency||Lowe Roche Toronto|
|Agency||Roche Macaulay & Partners Advertising|
|Creative Director||Jane Murray, Mark Mason|
|Art Director||Mark Mason|
Credits & Description
The Power of Movement(http://powerofmovement.ca/Home.aspx) is Canada’s largest yoga fundraiser, but Lowe Roche wanted to bring meaning to the name. Not everyone understands how yoga and arthritis are linked. They wanted to show that doing yoga not only raises money for arthritis, but actually brings increased movement to arthritis sufferers as well.