DRAMA QUEEN by TBWA\ Helsinki for Young Director Award (YDA)

DRAMA QUEEN

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Media Print, Magazine & Newspaper
Market Finland
Agency TBWA\ Helsinki
Director Rogier Hesp
Art Director Minna Lavola
Copywriter Mira Olsson
Producer Jacques Vereecken, Karen Bruinsma
Released March 2010

Credits & Description

Category: Viral Video
Advertiser: YOUNG DIRECTOR AWARD BY CFP-E /SHOTS
Product/Service: YOUNG DIRECTOR AWARD
Agency: TBWA\PHS HELSINKI
Date of First Appearance: Mar 27 2010 12:00AM
Entrant Company: TBWA\PHS HELSINKI, FINLAND
Entry URL: http://www.youtube.com/watch?v=CGnfKnfY6EM
President: François Chilot (CFP-E)
Copywriter: Mira Olsson (TBWA PHS)
Art Director: Minna Lavola (TBWA PHS)
Producer: Jacques Vereecken (L-A-D-A/Caviar)
Director: Rogier Hesp (L-A-D-A/Caviar)
Producer: Karen Bruinsma (L-A-D-A/Caviar)
Project Manager: Danish Producers’ Association (Hannes Jakobsen)
Assistant Art Director: Margit Mardisalu

English Synopsis
Drama Queen A thirty-something woman is driving a car while her 5-year-old daughter is peacefully sitting in the back seat. The woman is being pulled over by a policeman for speeding. The policeman notices the girl in the back seat, and comments with a friendly voice: “Mummy a bit in a hurry, was she?” The girl looks at the policeman with serious eyes and answers in a monotone voice: “She’s not my mommy.” She then lifts up a drawing pad where she has scribbled the word: HELP, and adds articulating: “Help me.” “Step out of the car Madam!” The policeman orders strictly. The girl looks mischievously towards the camera and a text appears: Born to create drama. Young Director Award by CFP-E/Shots (European Federation for Commercial Film Producers)