Youth Ambassadors Print Welcome To My Neighborhood, 1 by VML Kansas City

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Welcome To My Neighborhood, 1

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Industry Public awareness
Media Print, Magazine & Newspaper
Market United States
Agency VML Kansas City
Chief Creative Officer John Godsey, Debbi Vandeven
Executive Creative Director Aaron Evanson
Art Director Matt McNary
Copywriter Nate Bowers
Released October 2016

Credits & Description

Title: Welcome to My Neighborhood
Client: Youth Ambassadors
Brand: Youth Ambassadors
Agency: VML Kansas City
Launch date: October 2016
NAME COMPNAY POSITION/TITLE ROLE (if different from title)
Debbi Vandeven VML Global Chief Creative Officer SAME
John Godsey VML Chief Creative Officer
Aaron Evanson VML Executive Creative Director, Art Director
Jennifer McDonald VML Executive Director, Client Engagement
Laura Picicci VML Supervisor, Client Engagement
Matt McNary VML Art Director
Nate Bowers VML Copywriter
Bill Patterson VML Channel Director, Public Relations
Laura Brand VML Channel Supervisor, Social Media
Freddie Wise VML Print Production Manager
Davey Gant Davey Gant Illustrator
Judy Rush realfake Founder
Natalie Bluhm realfake Digital Lead
Jon Bazata RW2 Productions Director of Editorial
Eric Bacus RW2 Productions Director of Visual Effects
Brandon Phillips Liquid 9 Composer (ONLY INLUDE FOR RAIDO & VIDEO)
Jim Wheeler Owner / Sound Design & Mix Wheeler Audio (ONLY INLUDE FOR RAIDO & VIDEO)
Paige O’Connor Youth Ambassadors Co-Founder, Executive Director
Tiffany Poor Lynch Youth Ambassadors Co-Founder, President

Description:
Many Americans live privileged lives. They can’t relate to the horrors inner-city youth endure daily. To help America empathize, a children’s book was created using inner-city children’s real-life experiences of drug abuse, violence and hunger to create a children’s book. The book, “Welcome to My Neighborhood,” consisted of three illustrated bedtime stories “A Good Man,” “Dinner Time” and “My Older Brothers,” each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children. The book was distributed to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these.