Yum Yum peanut butter: Sumo wrestler by 34 Degrees for Yum Yum

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Yum Yum peanut butter: Sumo wrestler

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Industry Butter, Edible oil & Fats, Grocery and Other foods
Media Print, Magazine & Newspaper
Market South Africa
Agency 34 Degrees
Creative Director Richard Phillips
Art Director Pieter Steenkamp
Copywriter Wilton Ackeer
Illustrator Am I Collective
Released June 2012

Credits & Description

Media: Print
Geo: South Africa
Category: Food
Agency: 34 Degrees
Brand: Yum Yum peanut butter
Serious about smooth

This campaign dramatizes Yum Yum peanut butter's positioning as the smoothest peanut butter in South Africa.

Advertising Agency: 34 Degrees, Cape Town, South Africa
Creative Director: Richard Phillips
Art Director: Pieter Steenkamp
Copywriter: Wilton Ackeer
Illustrator: Am I Collective